Privacy Policy
Last Updated: January 7, 2026
1. Introduction
At Effct, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered sound design service. By using Effct, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Account Information
When you create an account, we collect:
- Name and email address
- Password (encrypted and securely stored)
- Account preferences and settings
2.2 Content You Upload
We temporarily store and process:
- Video files you upload for sound enhancement
- Generated audio files created by our AI
- Project metadata and editing history
2.3 Usage Information
We automatically collect:
- IP address and browser type
- Device information and operating system
- Usage patterns and feature interactions
- Error logs and performance data
2.4 Payment Information
Payment processing is handled by secure third-party payment processors. We do not store your complete credit card information. We may retain the last four digits of your card and billing address for record-keeping purposes.
2.5 Project Sharing Information
When you share a project with another user, we collect and process the recipient's email address. Both the sender's and recipient's email addresses are visible to each other as part of the sharing feature. This information is used solely to facilitate project collaboration.
2.6 Cookies and Tracking
We use cookies and similar tracking technologies to maintain your session, remember your preferences, and analyze service usage. You can control cookies through your browser settings.
3. How We Use Your Information
We use your information to:
- Provide, maintain, and improve our sound design services
- Process your videos and generate audio enhancements
- Manage your account and authenticate your access
- Process payments and maintain billing records
- Send service updates and important notifications
- Respond to your support requests and inquiries
- Analyze usage patterns to improve our service
- Detect and prevent fraud, abuse, and security issues
- Comply with legal obligations
4. How We Do NOT Use Your Information
We are committed to protecting your content:
- We will never use your videos to train AI models or improve our algorithms
- We will never sell, rent, or share your content with third parties for their use
- We will never use your content for marketing or promotional purposes without permission
- We will never publicly display or distribute your content
5. Data Sharing and Disclosure
5.1 Service Providers
We may share information with trusted third-party service providers who assist us in operating our service, such as:
- Cloud hosting and storage providers
- Payment processors
- Email service providers
- Analytics services
These providers are contractually obligated to protect your information and use it only for the specified purposes.
5.2 Project Sharing
When you share a project with another user, your email address and display name will be visible to the recipient. Similarly, when someone shares a project with you, their email address and display name will be visible to you. This mutual disclosure is necessary to facilitate collaboration.
5.3 Legal Requirements
We may disclose your information if required by law, court order, or governmental request, or to protect our rights, property, or safety.
5.4 Business Transfers
If Effct is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
6. Data Security
We implement industry-standard security measures to protect your data:
- Encryption of data in transit (HTTPS/TLS) and at rest
- Secure authentication and access controls
- Regular security audits and monitoring
- Secure data centers with physical security measures
- Employee training on data protection practices
However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain your information for different periods depending on the type:
- Uploaded Videos: Stored only while you need them for projects; deleted within 30 days of your deletion request
- Generated Audio: Retained until you delete or as long as your account is active
- Account Information: Retained while your account is active and for up to 90 days after closure
- Usage Logs: Retained for up to 12 months for security and service improvement
- Billing Records: Retained as required by law (typically 7 years)
8. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
8.1 Access and Portability
You can access and download your personal information and content from your account dashboard.
8.2 Correction
You can update your account information at any time through your account settings.
8.3 Deletion
You can delete your uploaded content at any time. You may also request deletion of your account and all associated data by contacting us.
8.4 Objection and Restriction
You may object to certain processing of your data or request that we restrict processing in certain circumstances.
8.5 Marketing Communications
You can opt out of marketing emails by clicking the unsubscribe link or updating your communication preferences.
8.6 Cookie Control
You can control cookies through your browser settings, though some features may not function properly if cookies are disabled.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.
10. Children's Privacy
Effct is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.
11. Third-Party Services
Our service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.
12. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected, used, and shared
- Right to delete personal information
- Right to opt-out of the sale of personal information (we do not sell your information)
- Right to non-discrimination for exercising your privacy rights
To exercise these rights, please contact us through our contact page.
13. European Privacy Rights (GDPR)
If you are in the European Economic Area (EEA), UK, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making
You also have the right to lodge a complaint with your local data protection authority.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. We encourage you to review this policy periodically.
15. Contact Us
If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact us at our contact page.
We will respond to your request within 30 days or as required by applicable law.